UXProsperar

User Segments & Personas: What They Are & How to Create Them Effectively

user-segment-personas

Why do some apps just get you? Like they knew what you needed before you even tapped. And others feel like they were made for some overly techy person. That’s not luck. That’s user segmentation done right. Let’s understand user segmentation in a simple way, and let’s talk about how you can actually apply this […]